Strategic Plan
Goal 1:
Increase our outreach efforts to link the library and the community it serves, by forming strong connections with organizations and increasing visibility at local activities.
Strategies:
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Establish the position of an Outreach Manager.
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Identify opportunities for exposure of library resources and services through outreach activities.
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Increase off-site programming.
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Maximize and increase outreach tools.
Goal 2:
Reach community members who do not use the library and increase library card holders
in our service population.
Strategies:
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Increase external marketing efforts, identifying new ways to reach non-card holders.
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Identify services which appeal to non-card holders.
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Increase library card holders to 40% of our service population.
Goal 3:
Establish the library as a community gathering place for all community members.
Strategies:
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Invite entities to join us in our spaces through programming and partnership.
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Streamline the process for outside entities to utilize library space.
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Create library spaces that invite and encourage collaboration and gathering.
Goal 4:
Leverage library stories.
Strategies:
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Refine patron library story feedback process to provide more useful information that can be used in marketing.
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Highlight user stories to stakeholders and the community in creative and impactful ways.
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Work with public-facing staff to evaluate strategies to gather impactful patron stories.
Goal 5:
Align the Library’s efforts with the ongoing growth and progress of our community.
Strategies:
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Develop tools to gather feedback from the community.
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Work with professionals to identify growth and potential.
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Establish a personnel plan that supports the dynamic community growth.
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Establish a long term plan, forecasting at least 10 years.
Goal 6:
Foster active and open communications with local leaders.
Strategies:
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Improve relationships with local funding agencies.
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Maintain an awareness of city and county efforts and programs through establishing regular communication.
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Actively look to identify ways in which the Library could play a role in promoting or facilitating city and county efforts and programs.
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Invite local officials to library events and programming.